What exactly is a “webinar”?
The term webinar – a contraction of “web” and “seminar” – refers to the use of videos to send or broadcast online presentations. Through these videos, trainers can pass on relevant information to interested individuals.
The boom in digital and related technologies paved the way for organizing webinars. This interactive method facilitates the dialog between trainers and learners, who can communicate and ask questions live.
These meetings, web conferences or digital seminars eliminate the need to travel and promote learning and knowledge development for all.
Discover the many features of the webinar – The power of video technology
A trainer hosting a webinar can share presentations, videos and written materials or conduct a survey. The purpose of these sessions is always to teach a specific concept to learners.
Anyone wishing to attend this type of learning must register (free of charge) to receive an invitation. On receiving their personalized link, registered participants can attend the digital presentation at the time scheduled by the expert. The main thing is to have a good Internet connection and a headset.
Note that webinars must be hosted on a webinar platform. Zoom, Teams, Adobe Connect and Google Meet are excellent tools that let users send lessons quickly and easily. Using the platform, learners can view the presentation live,, and take part if necessary.
These remote digital events can last for anything from a few minutes up to an hour or two.
What are the pros and cons of this approach?
According to studies carried out in 2017, an average of 237 people register for a webinar. In light of this figure, many companies use these online lessons as part of a digital marketing strategy.
They are ideal for learning new skills quickly and easily, and learners have access to unique, strategic information.
This digital e-learning format offers many benefits:
- Lessons and modules can be held live. However, if permitted by the trainers, participants can watch a replay.
- This type of teaching can reach a wide audience, as webinars are not subject to geographical limitations
- Webinars reduce costs because they require few material resources
- During this e-training, trainers build closer relationships with participants. They answer questions and dispel any doubts learners may have, which in turn makes digital lessons easier to understand.
- This online approach is easy to use. Platforms are intuitive.
However, the webinar cannot tackle learner distractions. Trainees may have access to their smartphone or other content while training is in progress, which can reduce efficiency and negatively impact the transfer of information.
Additionally, the successful hosting of these remote digital lessons depends on hardware and software performance. Without a good Internet connection, the quality of lessons can decrease.
The webinar is a new technique for developing learners’ skills and knowledge. Trainers can quickly and easily bond with participants, to improve their understanding of the concepts covered by the online course.
